Your Marketing Asset – Episode 3 of The Untethered Entrepreneur

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Your number one marketing asset is your product’s quality.

Why product quality is your number one marketing asset.

Your number one marketing asset is not what you think.

Today I want to talk about your greatest marketing asset. I think that people overlook this, mistaken this and just plain don’t see it the way that they could. I think that if you saw this you would understand where to focus your energy to have more of an impact in the world and have more people consume what it is that you do.

I want to be straightforward. Your number one marketing asset, the thing that will sell more of what it is that you do and have you create a bigger impact, more than anything else is the quality of your product. It’s the quality of your creation, the quality of the deliverable. That’s what’s on the other side of people handing you money. And whether it’s $1, $10, $100, $10,000 or more, it doesn’t matter. This is your number one marketing asset, and I’ll tell you why.

I know this from my experience in Marketing. I’ve spent over a decade in marketing making tons of offers, selling millions of dollars in six different industries, doing information products, physical products, transformational products, E-learning courses, everything you can really market and package I’ve pretty much touched at this point…  

The thing that I noticed the most is that the products, and the marketing that works the best, comes from the products that are the highest quality. Now that sounds obvious, but I want you to think about it in a new way. I want you to think about your product as having its own magnetic field. Sound good? The strength of that magnetic field is directly proportional to the quality of your product or service: the ability for it to deliver exceptional results to the end user.

If you think about that magnetic field, it’s attracting people. It’s magnetizing people all on its own. That’s why it’s your greatest marketing asset. What I’ve seen is that when the product is amazing, when the product itself has a strong magnetic field, you don’t actually need very much marketing. You only need competent marketing at that point because people actually want this thing. This thing actually has a service to provide to the people who want it.

This is really important for two reasons.

One, if you’re not focusing as much on the quality of your product and its deliverable, you’re focusing more on your marketing to try to get it into the hands of more people. You might want to re-organize your energetic focus and flow. You might notice that as you make your product higher and higher quality, your marketing needs to be less and less sophisticated.

In fact, when you really know precisely who you serve, how you serve them, why you’re the best person in the world to serve them… when what your product does is proven, is guaranteed, is crystal-clear and solidified in your mind, you don’t even have to have a marketing engine. You just go out and walk around in the world, and your clients will find you. I guarantee that. If you’re saying: “Oh, no, that’s not true. That’s not how it works.” … I call bullshit. That is how it works.

I’ve seen it firsthand, and I’ve seen it from my own personal experience. I’ve had products that I’ve created where using the latest digital marketing, cutting-edge techniques… but we enrolled a pitiful amount, just a few people into a course or program.

On the other hand, I’ve had products where just mentioning the idea of their creation or just mentioning the fact that they exist has people asking for enrollment. That’s how you see the difference between a quality product and a not quality product. It’s not even just about quality. It’s about positioning. It’s about understanding who the product is for, what it’s doing for them specifically. You need to understand not only what it does for them on a transactional level (meaning what it’s going to give them in their life), but on a transformational level (meaning where it’s going to take them in their experience).

And that’s true for anything – for physical products, for digital products, for transformational products or for things that seem much more tangible like how to do Facebook ads. There’s still a transformational benefit that will happen for people when they learn that tangible skill. When you know what that transformation is that brings more of that magnetic quality into the product because you’ve stopped being generalized and you start being truthful.

In conclusion, my number one tip from today is that the quality of your product and the truthfulness of its positioning combined are your number one marketing asset. These two things combined put the magnetic field of the product itself in service to your marketing. From there your marketing literally just has to be competent. It has to connect the right people with the thing that is already calling forth to them and bringing them in.

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